Investment bankers have many styles, and they all think they are right. Understanding Redburn’s notion of an equity’s life cycle was our first step.
We needed a typology of investment styles to help us isolate user types and identify approaches for serving them.
User research led us to a core notion of list making as the fundamental mechanism of the app, made for experts who all have their own criteria for evaluating the world.
The second fundamental mechanism needed to provide a way to examine a list. We created a set of views that displayed the lists from a variety of angles.
After the core product was developed we added framing material, like the homepage and research portal.
